CONSTRUCTION OF MARKETING INFORMATION MANAGEMENT SYSTEM OF LIQUOR-MAKING ENTERPRISES UNDER CLUSTERING ALGORITHM

Authors

  • M. Y. LI

DOI:

https://doi.org/10.52292/j.laar.2018.246

Keywords:

offline business supermarket, liquor marketing, huge amount of data, optimization

Abstract

Large supermarket is the strategic commanding point of liquor marketing channels. For liquor, large supermarket is the combination of linear and offline channels. It is the gathering place for middle and high end liquor ， which is the strategic commanding point for brand building. This paper uses the high-end liquor brand A as an example to excavate the consumption data of a large supermarket from January 1, 2015 to December 31, 2015. This paper builds a customer cluster by combining with the status quo of liquor marketing. The algorithm, which uses the analytic hierarchy process to calculate the weight of each index, obtains the key customer groups for the marketing of liquor companies and helps to optimize and integrate the marketing resources of liquor companies.

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Published

2018-10-31

Issue

Vol. 48 No. 4 (2018): Latin American Applied Research

Section

Control and Information Processing

License

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